Startups are fundamentally movements. Their success comes down to how many people join and how committed, aligned, and focused those supporters are. But as movements grow, it gets harder to keep everyone committed, aligned, and focused. The only way to overcome this is to clearly define and share our purpose.
Everyone—internally and externally—should know “who we are” and “what we’re about”. The more consistent we are in our actions & words, the quicker people will learn, the more deeply they will understand, and—if it resonates—the more committed, aligned, and focused they will be when they join. To be consistent in our actions and words as a team, we must have a clear, joint idea of what we want to be consistent about. This ultimately boils down to a handful of words we all believe capture the essence of who we are and what we’re about. It is true that actions speak louder than words. But words precede actions and thus must be taken just as, if not more, seriously.
Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.
A simple, authentic, and culturally-ingrained understanding of why we exist.
We exist to help people share money.
Sharing money using traditional systems is slow, expensive, and fragile.
Creating an LLC in the US takes weeks, costs hundreds of dollars, and requires ongoing maintenance. Resolving conflicts through the legal system is costly and inefficient, and doesn’t work across borders.
Blockchains fix this. In seconds and for pennies, you can create unbreakable global agreements that minimize mistakes and fraud. These entities are simple, secure, and require no maintenance.
We strongly believe lowering the cost of sharing money will increase experimentation, innovation, productivity, and ultimately living standards globally.
We build software for sharing money. We provide secure contracts, intuitive interfaces, and reliable developer tools that make it easy to collaboratively receive and manage money on the internet.
We will keep our purpose top of mind through placement and repetition. Our mission should be at the top of every important document, internal or external. We should talk about it all the time, privately and publicly. We should explicitly consider it in every decision we make, big and small.
Ultimately, we must sear these words into our brains in order to live by them.